Saturday, February 04, 2006

40% of PVR Users Will Watch Super Bowl Live

According to a poll posted yesterday on PVRWire, about 40% of respondents will watch Super Bowl XL live. Another 27% will watch it delayed only by minutes on their PVR. Only 7% will watch it days later.

This should make tv advertisers happy, who are still ponying up $2.5 million per 30 second spot for ads during the big game.

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